Knack needed to evolve their website to modernize the UX/UI while balancing a sense of authenticity and reliability.

The redesign process involved collaborating with cross-functional teams, including developers and stakeholders. Together, we worked to create a modern and intuitive interface that aligns with Knack's brand identity and caters to the target audience.

I prioritized user-centric design principles, focusing on streamlined navigation, responsive layouts, and clear content organization. Additionally, I integrated new features and interactions to improve website functionality and provide visitors with a more engaging and seamless browsing experience.

Throughout the project, I remained attentive to feedback from stakeholders and conducted user testing to ensure the final design met both business objectives and user expectations. The result is a revitalized knack.com that not only looks visually appealing but also delivers an enhanced user journey, ultimately contributing to the success of Knack's online presence.